Can you tell the story of your piece in less than two minutes?
Can you create a short promotional video of it that will provoke curiosity and interest?
Creating your own promo is now part and parcel of what every theatre company does in order to promote their work and can form a major strand of their wider marketing strategy.
Here are some examples, some good, some not so good:
Warning – contains images viewers may find upsetting (Teatro de Vertigem, São Paulo Brazil)